Visual identity for production company Action+Service

Client brief
Action + Service asked us to redesign their identity — the first time their identity had been updated in several years.

Solution
We wanted to create an identity which reflected the company profile : a young dynamic production company that works for high-quality clients such as Hermes or Villa Eugenie. For this, we devised an ever-ending identity (the ever-ending tape for example) with a flexible logotype system and striking copywriting translating their values. A sentence like "I push myself 101% at Action+Service" sums it all up.