The Client Brief
In Belgium, Deutsche Bank is a leader amongst traditional banks in defending the interests of savers and investors. Deutsche Bank’s Belgium mission is about client protection and leadership. In terms of savings deposits, the bank is ranked 6th largest commercial bank in Belgium. In 2009, Deutsche Bank appointed Coast to strengthen its branding, at a time when many other banks were using a similar approach to banking communication.

Solution
Alongside the branding and positioning projects, we have translated the Deutsche Bank brand guidelines, originally designed by 2br, for the Belgian market. A new sobriety and the use of fast brand recognition items were used to symbolise Deutsche Bank’s position in the market.

Results
Studies showed a gain of 40% in brand awareness, compared to previous analysis.

Guidelines extracts

Money Expert magazine new layout

Private Investments brochure

DB Max micro website

Signage