The article, "Redefining Retail", in the may issue of Viewpoint magazine focused on new retail environment featured Coast among other retail specialists Liganova, dreamtime australia and Checkland kindleysides London.
"Over the past three years", says Anna Richardson, "the retail industry has been forced to adapt to a new order, with a technologically savvy, socially networked consumer in the driving seat. In response, big brands are charting a new landscape that is embracing innovative retail platforms, encouraging flexibility and utilising emerging technology as never before".
With retail examples in fashion (Diesel "Destroyed Denim" interractive window by Liganova), Mobile payment (Square up payment service for mobile devises), food (the magnificent Victor butcher’s store by dreamtimeaustraliandesign.com), Coast was featured with their retail concept for Okinaha.
Anna continues : "Retailers can no longer rely on traditional methods, but must experiment with new selling channels, surprising vending concepts and brand partnerships, meanwhile keeping abreastn of developping technologies. A convincing retail experience grows out of a convincing story. a retail brand must have a purpose and a strong rationale, especially when visited by an increasingly discerning consumer.
Below : Okinaha concept store by Coast
Below : Victor Churchill Butcher in Sydney The brief was to create a truly unique butcher shop that successfully blended a traditional European butchery in look and feel with modern, cutting-edge design elements and features that had the potential to re-define the category, not only in Australia but world-wide.
Below : Diesel "Destroyed Denim" interactive window
Below : "Its my Time" by Fabrica. Ars Electronica and Telecom italia for Benetton
Below : Warehouse and "Origin" space in Levi’s flagship store London, by Checkland Kindleysides. This new Levi’s flagship store on Regent street emphasis the brand’s heritage and crafmanship and is designed as a journey throught an artisan’s working environment
Below : Show-off Your Saturday Style! and Cocosa.com
