For the last 4 months we have been busy building the branding pillars and identity of a newcomer on the mega concept store international market. Its name is SMETS and is about to officially open on february 8 2012. From assembly the story around its identity values and branding pillars to developing all identity elements of the retail brand (a custom typeface, signage system, stationary and packaging for both retail store and restaurant), we have created a identity where fashion, art, food and design live together. What is also important in the SMETS concept store is its hability to create selective partnership with local manufacturers and builders, employing local workforces. The SMETS team is looking for long time partnership, making long-term identity somthing that can be achieved. Check this link for more information about this newcomer and its story